Module: Social Media Marketing (SMM)

Social Media Marketing explains how social channels can support branding, demand generation, and sales without becoming random posting. The concept covers positioning, audience behavior, content pillars, platform differences, distribution rhythm, community signals, social proof, offer integration, and how attention can move into leads or purchases.

The practicum walks from A to Z: profile audit, bio positioning, content pillar design, weekly content planning, carousel/script/caption formats, engagement workflow, campaign calendar, social selling, analytics review, and simple lead routing through DM, landing page, WhatsApp, or email.

This module is for businesses, consultants, creators, and local brands that want a more strategic social presence. It does not teach vanity metrics as the final goal. It teaches social media as a business channel with clear signals, experiments, and follow-up.