Module: Search Engine Marketing (Google, Meta, TikTok, AI Ads)

Search Engine Marketing is not simply buying traffic. This module explains the money logic behind paid acquisition: offer economics, margin, conversion rate, cost per click, cost per acquisition, landing page quality, tracking, remarketing, creative testing, and the discipline of stopping campaigns that only look busy but do not produce business value.

The practicum covers Google Ads, Meta Ads, TikTok Ads, YouTube Ads, and AI-assisted campaign preparation from A to Z. You will learn how to define the offer, map the customer journey, prepare tracking, structure campaigns, write ad copy, choose keywords and audiences, set budgets, build landing pages, launch safely, read early signals, cut waste, scale winners, and report results in a way a business owner can understand.

This module is especially useful for consultants, founders, marketers, and small teams who need a practical system before spending money on ads. It does not teach blind boosting. It teaches paid traffic as a controlled experiment where every rupiah must have a job.